Chief of Staff, Chief of Athletes, Head of Health and Wellness.
Prepare and implement all season logistics for AU Pro Sports LAX & AUX season athletes, staff and live broadcast 2023 & 2024.
Prepare logistic planning for inaugural 2025 Season of AUSL with ESPN and AU Pro Sports.
Head of Health and Wellness, overseeing all nutritional and wellness programs for professional female athletes in AU Pro Sports Softball and Lacrosse.
Chief of Staff, Chief of Athletes, Head of Health & Wellness.
Growth of attendees, social, vendor & merch sales, partnerships.
LAX & AUX
- Live viewership rising 25% year over year.
- Additionally, attendance rose 41%
- social media engagement went up 22%
- and merch sales skyrocketed 63%.
Game 1 of the AUSL Championship Series averaged 187,000 viewers on ESPN, while Game 2 averaged 263,000 viewers for the network.
In addition to viewers, the AUSL website accrued 5.4 million visitors over the course of the season (May – Aug ‘25), & additional 452,280 followers. This lead to 240 million social media impressions for the league.
The league also broke the $1 million ceiling on merchandise for the year.